Hi, I’m Flora👋
Product Designer
I design complex systems that work in reality — not just in Figma
My focus
De-risking product decisions
Research, prototyping, and iterative validation to reduce errors and uncertainty in enterprise workflows.
Designing for complex systems
Multi-role workflows, compliance requirements, and data-intensive dashboards.
Driving measurable outcomes
Improving adoption, efficiency, and operational performance across large-scale SaaS products.
Selected works
BAT Agrar GmbH
Agricultural Enterprise Pricing Platform
A legacy system handling impressively large number of daily price requests, outpaced by the scale and complexity of modern agricultural markets. I led the full redesign over 12 months, across every user role, from discovery to delivery.
500,000+ price requests in the first two weeks. 1,000+ digital contracts within 60 days.
Lead Product Designer · 12 months · 2024–2025
Client under NDA
Workforce Management Platform (Rapid Proof of Concept)
No brief. A Miro board of technical complexity. Three weeks. I mapped the system logic, aligned the team around a shared model, and delivered a trade-show-ready PoC that changed the client's perception of what was possible.
Product Designer · 3 weeks · 2025
Client under NDA
Healthcare Workflow: E-Prescription & Multi-Step Processes
Users couldn't find, understand, or trust an existing service during Germany's e-prescription rollout. Eight user sessions. One observation that reframed the entire redesign. The result has been live since 2022.
External UX Designer · 3 months · 2022
Kind words
“She was responsible for improving the UX practice within the team where she demonstrated excellent organizational and management skills.”
-Cosmin Costean, Head of Product (TUI Spain)
“Flora is an excellent teammate. She listens to suggestions and pays close attention to detail. Also analyses problems in depth to find the best solution. She shares her knowledge and I have learned a lot from her.”
-Ana del Cerro Ruiz, UX/UI Product Designer (TUI Spain)
“Eye for detail, collaborative attitude, and ability to take ownership of tasks helped our team move faster and with more confidence. We truly appreciated her professionalism, creativity, and positive energy,”
-Team Lead UX (leading European Online Pharmaceutical Retailer)
Let’s work together
Working on something complex? I'm currently open to product design roles in Berlin and remotely.